Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this series, television is one of the first marketing mediums most dentists want to try. However, before trying this mass medium, you will want to do your best to determine if it […]
Dental Marketing Mediums: Television Read More »
Mass mediums: will they bring the teeming masses to YOUR practice? This is the first in a three-part blog series on the topic of high-risk marketing mediums. The dental marketing mediums that fall into the high-risk category include billboards, the yellow pages, radio and television. In each of these blog postings, we will give you
High-Risk Marketing Mediums – Part 1: Radio Read More »
With the vast array of mass marketing media options to choose from, there are some that should never be used. Here is our list of 3 media options that should never be considered. Bad idea #1: Store receipts or pharmacy bags Advertising on the back of grocery store receipts or on pharmacy bags is a
3 Marketing Media Ideas That Should Never Be Considered Read More »
