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Expert dental marketing since 1989

The dental marketing agency that actually brings you patients

New Patients Inc is a dental-only marketing agency. Since 1989 we have planned and run online and offline marketing for dental practices, and we track every call back to the campaign that produced it, so you can see which dollars turned into patients.

Get your free practice analysisSee how we plan a market
  • Dental practices only
  • Online and offline, one plan
  • Every call tracked to its source
  • A YiB Inc. company

How we plan a market, before we spend a dollar

1 The exam

Every household within reach of your office

Every plan starts with the map around your practice and the facts of your market: how many dentists compete for the same homes, where the natural barriers are, and who your best patients already are. Dr. Siranli's practice in DC has rivers on three sides, so that shaped everything. This is the method behind the Shearer and Sheron Dental results.

Custom dental marketing plan
2 The mail list

Only the top 40% get your mailer

We rank households by distance, household income, credit worthiness and marketability, and mail only the top 40%. The other 60% of the market costs you nothing. Dr. Shearer's mailers go out every month except July and December.

Direct mail for dentistsOffline dental marketing
3 Search

Search catches the people already looking

Local SEO puts you in the map results, your website gives mail recipients a place to check you out, and Google Ads covers the searches that matter most. For Dr. Siranli, local optimization took about 60 days to kick in.

Local SEOGoogle Ads for dentistsDental website design
4 The follow-up

Every call comes back with its source

Each campaign gets its own tracking number. Practice Control Center records the calls, each one is classified, and the data tells us where to spend next. Siranli Dental's ads were retooled twice on what the calls showed, and her new patient numbers rose every month from about 10 a month when we started.

How Practice Control Center worksCall management training

Expert solutions

Online, offline and the systems that tie them together

Your mix is built for your local market and your practice goals. Most plans use pieces from all three.

Online

Catch patients as they search

Dental SEO for the map results and organic listings, websites built to turn visitors into callers, and Google Ads managed on call data.

Offline

Reach them before they search

Direct mail with our own demographic targeting puts your message in front of high-value households first. Radio and TV build market-wide awareness when you are ready for it.

Growth systems

Know what worked

Custom growth plans built on market analysis and demographic research. Every campaign is tracked from first touch to booked appointment, and your front desk gets coached on the calls.

Case files

What the plans produced

Three practices in three very different markets. Each plan started from the map around the practice, and each result is published in full on our site.

Dr. Lori Cockley

East Berlin Smiles, Pennsylvania

Fee for service
Top 1%of solo-owned practices in production and collections, on a three-day week
Plan
  1. Targeted direct mail
  2. Practice website
  3. Search optimization
  4. First Impression Video
  5. Online scheduling

Dr. Ryan Shearer

Springhill Dental

First-time owner
2×revenue, staff, size and profit in eight years
Plan
  1. Website
  2. Monthly mailer to the top 40%
  3. Local and organic SEO
  4. Call tracking
  5. Review software
  6. Online scheduling

Sheron Dental

Two-doctor family practice

Competitive market
205appointments booked online, plus 103 Google reviews at 4.9
Plan
  1. 60/40 offline and online budget
  2. Mail to the top 40%
  3. New website
  4. SEO
  5. Review software
  6. Online scheduling
Read the full case files on our home pageAll NPI case studies

The next chapter

We bring you patients, and our AI makes sure every call is answered

Most agencies stop at the lead. NPI is a YiB Inc. company, alongside Yobi, so we pair more than 35 years of generating demand with AI that picks up every call. We sign a BAA with your practice.

  1. GenerateOur online and offline campaigns drive a steady flow of quality calls and clicks to your practice.
  2. Answer and bookKate, the AI receptionist distributed by Yobi, answers every call 24/7, handles questions and books routine appointments into your schedule.
  3. ProveEvery call is tracked, so you see the path from marketing spend to booked patients.

See how Kate works with your practice software

Our philosophy

Win! Win! Win!

We built the agency on a simple, ethical rule: we only succeed when you do. Every marketing dollar we spend for you should be good for three people.

  1. Win!

    The patient wins. They find a trustworthy, high-quality dentist in their own community.

  2. Win!

    The dentist wins. Your schedule fills with the high-value patients you actually want to treat.

  3. Win!

    NPI wins. We earn a long-term partner who trusts us to manage their growth for years, and often decades.

We work for you like we're a part of your own front office.
New Patients Inc, how our team works

Our team is made up of hard-working, honest professionals who have spent their careers in dental marketing. Dentistry has been our only focus since 1989, so we know how patients choose a dentist and how your local market behaves, and we don't learn dentistry on your budget.

A general agency and a dental marketing agency are different jobs

Compare before you sign

A general agency

  • Generalist knowledge across industries
  • Usually digital only
  • Answering and booking left to your front desk
  • Reports on clicks and impressions

New Patients Inc

  • Dental only, since 1989
  • Online and offline in one plan
  • Call coaching, plus AI that answers and books 24/7
  • Reports on calls and booked patients by source

Working within your budget

Start small, stay consistent, and add a piece each year

You don't need every service on day one. Tell us roughly where your practice is, and we'll show where plans like yours usually begin, based on the practices in our case studies.

A starting point, not a quote. Your free practice analysis turns it into a written plan for your market.

Build a steady mix of mail and search

Like Sheron Dental
Why
At 20 to 25 new patients a month, like Sheron Dental, the first real budget is usually split about 60/40 between offline and online marketing.
Plan
  1. Mailer to the top 40% of nearby households
  2. New website
  3. SEO
  4. Review software and online scheduling

Dr. Ryan Shearer bought a practice in 2011 that nobody could find. This is the order we added his marketing as the practice grew.

  1. 2011

    Website and a monthly mailer. A site to receive traffic, and a brochure-style mailer to the top 40% of nearby households.

  2. Next

    Local and organic SEO. So people who search, and mail recipients who look him up, find the practice.

  3. Then

    Call tracking. Result data on every call, so each next dollar goes where it works.

  4. Later

    Reviews and online scheduling, as budget allowed: review and reputation software, then online booking tied to his practice software.

  5. 8 years

    Doubled. Revenue, staff, practice size and profit, without ever leaving a reasonable marketing budget.

I know without a doubt, I could not have reached this growth with my practice without partnering with NPI the entire time.
Dr. Ryan Shearer, Springhill Dental

Read Dr. Shearer's case study

Questions dentists ask us

Dental marketing agency FAQ

What does a dental marketing agency do?

A dental marketing agency plans and runs the marketing that brings new patients to a practice: search ads, local SEO, the website, direct mail and other media. At NPI we also track every call back to its source and coach your front desk, because marketing only pays off when callers become patients.

Why choose a dental-only marketing agency?

Dental patients choose a practice differently from other buyers, and the right mix depends on your market, your fee schedule and the patients you want. We have marketed only dental practices since 1989, so the plan starts from what has already been tested for practices like yours.

Do you do offline marketing as well as online?

Yes. We run direct mail, alternative media, radio and TV alongside Google Ads, SEO and websites. Many of our strongest results, like Dr. Shearer's and Sheron Dental's, came from mail and online working together.

How do you target direct mail?

We mail only to the top 40% of households nearest your practice, ranked by distance, household income, credit and marketability. Nothing is spent on the other 60% of the market.

What if my budget is small?

Start small and stay consistent. Dr. Shearer began with a website and a mailer as a first-time owner, added SEO, call tracking, reviews and online scheduling as the practice grew, and doubled the practice in eight years without leaving a reasonable budget.

Is there a long contract?

The complete Growth Engine runs month to month after a 90-day implementation. We would rather earn your business with results than lock you in.

Free practice analysis

Get your free practice analysis

Tell us about your practice and your market. A senior NPI strategist reviews it and sends back a written plan: where new patients are slipping through, which marketing we would start with for your budget, and what to expect in the first 90 days.

  • A written analysis of your market and current marketing
  • A look at how your calls are being handled
  • Specific recommendations, yours to keep whether you work with us or not

Prefer to talk it through? Call 866-336-8237

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