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SEO for Dental Websites
Having a great Website is the beginning of your journey toward effectively promoting your practice on the internet. But your website will just sit there, like a billboard in a forest, waiting for someone to stumble onto it. So how do you get your site noticed?
The answer is to have your Website properly optimized for SEO so that search engines can find it. Without the proper SEO setup, your dental website will be as effective as that billboard in the middle of the forest.
SEO is the work necessary to have your site ranked high enough to be visible on the first page of an internet search. This work is done on the “front end” of your site (what you can see) and also the “back end,” which you don’t see because it’s all code.
Google and other search engines are constantly changing how they determine relevance and how they index. If you want to maintain a competitive internet position, you have to play the SEO game on a continuing basis.
SEO is a Very Competitive Game
If you are in a competitive dental market, and other dentists around you have hired their own dental SEO experts – it becomes a war.
That’s why you need a dental SEO marketing team with over 20 years’ experience, like the team here at New Patients Inc. A team that can do the correct work on the front and back ends of your site. A team that knows how to play the game and how to win.
NPI’s digital marketing department does everything for you. This ensures that as algorithms change (and they will) your internet strategy will be ahead of the curve and the other dentists around you, who are competing for the same search traffic.
In addition, with NPI’s marketing, you will have clear and real time transparency into what your investment is returning. You will see patient calls from social media, organic search, and paid search – all in real time. This provides the dentist with the instant management control they seek.