Using Print Media as Part of Your Dental Marketing Plan Print media can mean almost anything that is physically held and read by consumers near your dental practice. Newspapers and magazines are likely the first two to come to mind in this category. But there are many others. You may have a local subdivision nearby […]
Moderate-Risk Dental Marketing Mediums Read More »
Low, moderate, high—putting it all together and finding the right mix Finding the balance between mediums with different risk levels and knowing when to pull each one into your marketing mix can be confusing. So, we wanted to give you a concrete example that shows you exactly how the principles of diversifying risks look like
A Sample 6-Year Dental Marketing Budget Read More »
In our latest podcast, dental marketing experts Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance,
Fee For Service Dental Practices? Are They Real? Read More »
Help! How do I spend my money? The formula to determine your dental marketing budget range is pretty simple, isn’t it? All you need is a dollar-store calculator to figure it out. Heck, you can practically use your fingers and toes! But figuring out the best way to SPEND that money is a little more
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk! Read More »
