In our third and final posting in our series on high-risk marketing mediums, we will be reviewing the use of billboards and Yellow page ads for dental advertising. We’ll show you that although it is a mass medium, using a billboard to advertise is a relatively low-cost option provided you adhere to certain rules. As […]
High-Risk Marketing Mediums – Billboards & Yellow Pages Read More »
Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If the answer to either of these questions is ‘No’, then you are flying blind! In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This
Do you know if your marketing efforts are paying off? Stop Flying Blind! Read More »
Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this series, television is one of the first marketing mediums most dentists want to try. However, before trying this mass medium, you will want to do your best to determine if it
Dental Marketing Mediums: Television Read More »
Mass mediums: will they bring the teeming masses to YOUR practice? This is the first in a three-part blog series on the topic of high-risk marketing mediums. The dental marketing mediums that fall into the high-risk category include billboards, the yellow pages, radio and television. In each of these blog postings, we will give you
High-Risk Marketing Mediums – Part 1: Radio Read More »
**Full Disclosure** We (NPI) have a product called NPI Crusader ™ which handles this aspect of our client marketing plans. What follows is not a sales pitch. We’ve just vetted all of the products on the market. We are sharing with you the pros and cons. One of the most interesting and impactful evolutions over
Managing Your Online Dental Reputation Read More »
In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves. The top
The Habits of Wildly Successful Dentists Read More »
Special Guest – Dental Practice Fraud Examiner Susan Gunn It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this
Dental Practice Fraud – Are you at risk? Read More »
Using Print Media as Part of Your Dental Marketing Plan Print media can mean almost anything that is physically held and read by consumers near your dental practice. Newspapers and magazines are likely the first two to come to mind in this category. But there are many others. You may have a local subdivision nearby
Moderate-Risk Dental Marketing Mediums Read More »
Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth
Fanning the Flames – Dental Insurance Read More »
As part of your dental marketing strategy, there are multiple marketing mediums that can be utilized when it comes to promoting your dental practice. Like investments, the different marketing mediums can be assessed as being low, medium or high risk. An important low risk marketing medium that many dentists forget about is internal promotion. Be
Internal Promotion – A Low Risk Marketing Medium Read More »
