You know that your business should be present and engaged on social media, but how do you know what to post? More importantly, how do you know if what you are posting is worth your time and effort? We’ve done our research and have determined that there are 6 key steps to follow when creating […]
6 Steps to Creating a Winning Social Media Marketing Strategy Read More »
With the vast array of mass marketing media options to choose from, there are some that should never be used. Here is our list of 3 media options that should never be considered. Bad idea #1: Store receipts or pharmacy bags Advertising on the back of grocery store receipts or on pharmacy bags is a
3 Marketing Media Ideas That Should Never Be Considered Read More »
Low, moderate, high—putting it all together and finding the right mix Finding the balance between mediums with different risk levels and knowing when to pull each one into your marketing mix can be confusing. So, we wanted to give you a concrete example that shows you exactly how the principles of diversifying risks look like
A Sample 6-Year Dental Marketing Budget Read More »
In our latest podcast, dental marketing experts Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance,
Fee For Service Dental Practices? Are They Real? Read More »
Help! How do I spend my money? The formula to determine your dental marketing budget range is pretty simple, isn’t it? All you need is a dollar-store calculator to figure it out. Heck, you can practically use your fingers and toes! But figuring out the best way to SPEND that money is a little more
How to Allocate Your Marketing Budget – Which Mediums Are Worth the Risk! Read More »
It’s the dentist to population ratio in your area. This is the number of dentists serving the number of humans in any particular area. The national average in the U.S. is 1,650 humans per dentist. But the national average doesn’t mean much for any particular dentist. However, the ratio in the area around your practice
The Ratio that Determines if Your Dental Practice Will be a Success Read More »
