SUMMARY In this podcast, our Founder Howie Horrocks and President Mark Dilatush discussed the impact of the COVID 19 scourge on dental practices, and the perfect approach to turn the looming dip into a wonderful opportunity. During the pandemic, particularly in April, everybody closed down. Apart from the occasional emergency patient calls for some of […]
Dental Marketing Mastery #147 – Chasm Opportunity Ahead Read More »
Now is the time to start preparing for October – failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. With the tumultuous year everyone has experienced between being shutdown, a slow reopening
Prepare for October Now Read More »
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now
Audiobook: Unlimited New Patients – Volume 3 Read More »
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. They cover setting reasonable expectations for returning to work. Podcast Highlights: How to set reasonable expectations for when work resumes How to
COVID Impact & Rebound Plan Read More »
Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this series, television is one of the first marketing mediums most dentists want to try. However, before trying this mass medium, you will want to do your best to determine if it
Dental Marketing Mediums: Television Read More »
Mass mediums: will they bring the teeming masses to YOUR practice? This is the first in a three-part blog series on the topic of high-risk marketing mediums. The dental marketing mediums that fall into the high-risk category include billboards, the yellow pages, radio and television. In each of these blog postings, we will give you
High-Risk Marketing Mediums – Part 1: Radio Read More »
As part of your dental marketing strategy, there are multiple marketing mediums that can be utilized when it comes to promoting your dental practice. Like investments, the different marketing mediums can be assessed as being low, medium or high risk. An important low risk marketing medium that many dentists forget about is internal promotion. Be
Internal Promotion – A Low Risk Marketing Medium Read More »
With the vast array of mass marketing media options to choose from, there are some that should never be used. Here is our list of 3 media options that should never be considered. Bad idea #1: Store receipts or pharmacy bags Advertising on the back of grocery store receipts or on pharmacy bags is a
3 Marketing Media Ideas That Should Never Be Considered Read More »
