The world has gone digital, and you have to upgrade with the changing times. Back in the day, patients searched phonebooks to find the contact details of a dental practice around them; now, they search Google. So, how does this affect your dental practice? It means an excellent opportunity to access new patients and improve […]
The Top 10 Essential Characteristics That Make a Great Dental Website Read More »
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now
Audiobook: Unlimited New Patients – Volume 3 Read More »
In this podcast, Mark & Howie discuss what you can do now to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.
What You Need to Do Right Now Read More »
Signage Who it’s for: dentists of all types Pros: provide returns on your investment for years Cons: none! Signs serve a least two purposes. The first is obvious; to let people who are already looking for you know where you are. The second is less obvious but important; to remind people who aren’t looking for
Low-risk Marketing Mediums: Dental Office Signs Read More »
In part one of our blog series on dental practice marketability, we discussed what makes your practice attractive to the consumer and the damage that can be done by using price as an incentive. In the final part of our blog series we are going to share with you a list of the top marketable
Dental practice attributes the CONSUMER finds attractive! Read More »
What YOU think is great does not match the perception of the dental consumer! In our two-part blog posting series, we are going to discuss what makes your practice attractive to the consumer. In the first part of our blog series, we are going to discuss the difference between the dentist’s perception and the dental
How marketable is your dental practice? Read More »
In our third and final posting in our series on high-risk marketing mediums, we will be reviewing the use of billboards and Yellow page ads for dental advertising. We’ll show you that although it is a mass medium, using a billboard to advertise is a relatively low-cost option provided you adhere to certain rules. As
High-Risk Marketing Mediums – Billboards & Yellow Pages Read More »
Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this series, television is one of the first marketing mediums most dentists want to try. However, before trying this mass medium, you will want to do your best to determine if it
Dental Marketing Mediums: Television Read More »
Mass mediums: will they bring the teeming masses to YOUR practice? This is the first in a three-part blog series on the topic of high-risk marketing mediums. The dental marketing mediums that fall into the high-risk category include billboards, the yellow pages, radio and television. In each of these blog postings, we will give you
High-Risk Marketing Mediums – Part 1: Radio Read More »
Using Print Media as Part of Your Dental Marketing Plan Print media can mean almost anything that is physically held and read by consumers near your dental practice. Newspapers and magazines are likely the first two to come to mind in this category. But there are many others. You may have a local subdivision nearby
Moderate-Risk Dental Marketing Mediums Read More »
