SUMMARY In this podcast, our Founder Howie Horrocks and President Mark Dilatush discussed the impact of the COVID 19 scourge on dental practices, and the perfect approach to turn the looming dip into a wonderful opportunity. During the pandemic, particularly in April, everybody closed down. Apart from the occasional emergency patient calls for some of […]
Dental Marketing Mastery #147 – Chasm Opportunity Ahead Read More »
Now is the time to start preparing for October – failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. With the tumultuous year everyone has experienced between being shutdown, a slow reopening
Prepare for October Now Read More »
In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call
WPO Website – What Is It? Read More »
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now
Audiobook: Unlimited New Patients – Volume 3 Read More »
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. They cover setting reasonable expectations for returning to work. Podcast Highlights: How to set reasonable expectations for when work resumes How to
COVID Impact & Rebound Plan Read More »
In this podcast, Mark & Howie discuss what you can do now to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.
What You Need to Do Right Now Read More »
Signage Who it’s for: dentists of all types Pros: provide returns on your investment for years Cons: none! Signs serve a least two purposes. The first is obvious; to let people who are already looking for you know where you are. The second is less obvious but important; to remind people who aren’t looking for
Low-risk Marketing Mediums: Dental Office Signs Read More »
In part one of our blog series on dental practice marketability, we discussed what makes your practice attractive to the consumer and the damage that can be done by using price as an incentive. In the final part of our blog series we are going to share with you a list of the top marketable
Dental practice attributes the CONSUMER finds attractive! Read More »
What YOU think is great does not match the perception of the dental consumer! In our two-part blog posting series, we are going to discuss what makes your practice attractive to the consumer. In the first part of our blog series, we are going to discuss the difference between the dentist’s perception and the dental
How marketable is your dental practice? Read More »
Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want? If you’ve answered yes to either of those questions –our latest podcast will be valuable to you! In our podcast, Mark and I discuss how to compete in a market that is already saturated
Competing in a Market Saturated with Dentists Read More »
