SUMMARY In this podcast, our Founder Howie Horrocks, and CEO, Mark Dilatush, discuss the new high tech that you can get for 169 bucks a month, with integrated digital forms software. Before we get into our latest discovery, let’s start from the beginning. What we do is to look for any way that our clientele […]
Digital Forms – Get High Tech For 169 Bucks Read More »
In this podcast, our Founder, Howie Horrocks and CEO, Mark Dilatush, discuss the intricacies of the NPI Practice Control Center™. The practice control center serves as a platform for dentists to monitor their dental marketing strategy and know the outcome of their marketing investments. Basically, the Practice Control Center helps you know where your money
The Evolution of the NPI Practice Control Center™ Read More »
SUMMARY In this podcast, our Founder Howie Horrocks and President Mark Dilatush discussed the impact of the COVID 19 scourge on dental practices, and the perfect approach to turn the looming dip into a wonderful opportunity. During the pandemic, particularly in April, everybody closed down. Apart from the occasional emergency patient calls for some of
Dental Marketing Mastery #147 – Chasm Opportunity Ahead Read More »
Now is the time to start preparing for October – failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. With the tumultuous year everyone has experienced between being shutdown, a slow reopening
Prepare for October Now Read More »
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now
Audiobook: Unlimited New Patients – Volume 3 Read More »
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. They cover setting reasonable expectations for returning to work. Podcast Highlights: How to set reasonable expectations for when work resumes How to
COVID Impact & Rebound Plan Read More »
In this podcast, Mark & Howie discuss what you can do now to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.
What You Need to Do Right Now Read More »
Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If the answer to either of these questions is ‘No’, then you are flying blind! In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This
Do you know if your marketing efforts are paying off? Stop Flying Blind! Read More »
In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves. The top
The Habits of Wildly Successful Dentists Read More »
Special Guest – Dental Practice Fraud Examiner Susan Gunn It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this
Dental Practice Fraud – Are you at risk? Read More »
Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth
Fanning the Flames – Dental Insurance Read More »
