The Best Dental Marketing Agency for New Patients
Success comes with balance. Marketing is no exception. Building a cohesive online and offline marketing strategy takes experience, research, and technology. Your custom dental marketing plan starts here.
Check Out Our New Site NPI Education!
The heart of New Patients Inc is to always be learning and improving, just like dentistry. We are pleased to announce that we launched our new dental education center which encompasses all aspects of dental marketing and practice management, business education, and is FREE to sign up!
The One Dental Marketing Company for Your Entire Career
Dental practices of all kinds benefit from our data driven approach. Whether you’re a general practice or a specialty service, from opening day to retirement, our purpose is to provide stress-free solutions to reach your business goals.
Our Agency Mission is…
…built around your practice goals. We will always be here to respond to your emails and calls. We understand the hardships you face every day. How? – Because we have been a part of the dental industry for over 30 years. We continue investing and innovating, using the most advanced technologies available, to create the absolute best ROI for you. We strive to ensure you are set up for success with minimal stress.
As a dental marketing agency, it is our responsibility to prove your return on investment. We create the right strategy for your practice goals and take care of all the creation and deployment of your dental marketing plan. Whether it’s education you are looking for, consulting, or just wanting to retire early, we are here for you. That is our promise to you.
Award Winning Dental Marketing Services
New Patients Inc has been a pioneer in the dental marketing industry since 1989.
Innovative Online Marketing Solutions
Online marketing is meant to boost your practice visibility and attract new patients. Depending on your ideal patient and practice goals, this can be implemented a few ways.
The most essential online asset is your dental practice website (*53% of consumers conduct online research to ensure they are making the best possible choice). Your directory listings, blogs, social media profiles, and even your direct mail campaign, ALL showcase your practice URL and encourage people to visit your website.
Web Presence Optimization
In some markets, a mobile responsive and modern designed dental website is not enough. This is where local and organic ranking comes into play. In low competition markets some practices can get away with only local ranking optimization. As the competition increases, consistent, organic ranking efforts become essential. Google is constantly changing, so your practice website needs to be adapted for your dental practice to stay relevant and competitive.
A more short-term solution could be digital ads. While you’re having your new website built and optimized for ranking, launching a Google Ads campaign can have the phones ringing in less than 2 weeks. A PPC for dentists’ campaign can be less predictable in terms of quality patients, but they have proven to be quite profitable in dental markets across the US. If you’re considering Google Ads, we highly suggest researching local consumer traffic and knowing the budgets of your competition before you start. Or, you can get a marketing plan from New Patients Inc, and we will tell you exactly which services you should target and how much you need to budget in order to compete.
Robust Offline Marketing Solutions
Offline dental marketing tactics can be effective at building and supporting your practice’s new patient base. Offline marketing has been around since the dawn of dental advertising and would be considered a more aggressive approach to marketing your dental practice.
Direct Mail – Postcards, Trifolds, & Magazines
The traditional method of direct mail, to this day, has the highest predictability rate of all marketing mediums. Consumers do pay attention to direct mailers, especially if they have a need for dental care or expect that they will in the near future. They are 3x more likely to open a trifold than an email.
Practice & Referral Brochures
It costs 5x more to obtain a new patient than it does to keep the ones you already have. Proper application of internal promotion is something that consistently generates small volumes of great patients.
Radio & TV
There are two scenarios where a dentist would want to use radio or television to promote their dental practice. The first is to gain significant, short-term familiarity. The second is to continue to expand their existing promotional reach beyond their current internal, direct response (mail), and print media exposure. A thorough media and market analysis will tell you if radio or television is viable in your area.
Alternative media is any form of media that falls outside of your typical dental marketing strategy. Alternative media is great for building brand awareness and building goodwill with the community, at a reasonable cost. Examples of alternative media would be a car wrap or branded give-away items such as coffee mugs, pens, toothbrushes, and more.
Have an out-of-the-box idea? Call us first! Chances are – we’ve already done it and have a predictability score for it.
No dentist wants their staff to be pushy or to use “hard sell” tactics. And they definitely don’t want to engage in anything that could ever be construed as “bait and switch.” We will review your call management protocol at no cost or obligation and provide advice on how to get more appointments from the calls you are getting.
The right custom branding can help establish trust and gives your dental practice a safe and professional feel. It can also help separate you from the competition.
Integrated Software Solutions
We understand what it takes to run the day-to-day operations of a practice. We know that having software solutions in place,
that smoothly integrate with your practice management software, can be a game changer when it comes to helping with patient management and work-flow efficiency.
Practice Control Center ™
With our sophisticated call tracking service Dental practice owners can now, in 15 minutes per month – know EXACTLY how each channel of their marketing is doing, how their team is doing, and how their dental marketing and their team stack up against their peers from other dental practices. No more wondering if your marketing spend in each channel is producing or not. It will be right there in front of you!
Digital Dental Forms
Patients are looking for tech-savvy, efficient offices that allow them to complete forms from home before the visit. Digital dental forms give patients what they’re looking for, and fully integrate with major practice management software.
With LocalMed Connect™, new and existing patients are given the ability to schedule their appointment online when it is convenient for them – 365 days a year, 7 days a week and 24 hours a day! They can only choose appointments that YOU make available, so you retain total control over your schedule. Patients will no longer have to wait for the office to be open to book an appointment.
NPI Crusader™ is an online review generator and manager. This software seamlessly integrates with your dental practice management software. After a patient completes their appointment, a link is either texted or emailed to the patient asking how their appointment went. It is vital that you take control of your online reputation and this dental reputation management software makes this easy to do!
What You Get with Our Complimentary Marketing Plan
Identify the least risk, highest ROI marketing projects in your market exceed your goals.
Competitive & Target Analysis
Reduce risk to your marketing dollars by doing a thorough analysis of your competition and target demographics.
Based on historical data, we can advise the best time of year to implement your marketing projects.
Our Dental Marketing Case Studies
Since 1989, New Patients Inc has exclusively provided marketing services for dental offices. We have helped thousands of clients grow their practices in some of the most competitive markets faced with adverse conditions.
Our case studies highlight some of the different scenarios we have been presented with and how we overcame the marketing obstacles for each practice.
Why Choose New Patients Inc?
We are known for our common sense, data driven, transparent approach to client dental marketing plans. Our clients know EXACTLY what their marketing dollars are generating, in real time. In short, this level of transparency and result consistency is why it is not uncommon for NPI to have 5, 10, and even 25-year clients.