Why Choose NPI?

Unprecedented Consumer Research & Testing

Figuring out what works and what doesn't work is an extremely expensive and exhausting process. If every dentist in the country were to duplicate the testing and tracking we have done – you'd all be broke! NPI has been testing (using our own money – not client money) every conceivable variable in every promotion medium in the US and Canadian dental markets, since 1989. We also commission (pay for) completely independent, professional, large-scale consumer research on a regular basis.

Why should this be important to you?

The simple answer is – reduced risk. Reduction of risk means your marketing budget will generate more – more of the time. You win!

More of the "right" patients – better return on investment

Beyond a shadow of doubt, we have proven that there are "segments" in the dental consumer market. Most dentists think everyone wants a deal – not true! Are there patients out there that would choose a healthcare provider based primarily on price? Sure there are. But are there also new patients out there that would never choose a healthcare provider based primarily on price? Absolutely! The top half of the dental market is the most difficult to attract. This is the portion of the dental market that requires all of that research, testing, and statistical analysis. When you are able to consistently attract them, it ensures up to twelve times the long-term return on your investment.

Reputation – Peer Respect

Building a rock-solid reputation in dentistry as a marketing firm is not easy. It takes hard work, consistent results for clients, a lot of time, and a lot of integrity. There are, simply, no shortcuts. If you don't already know one of our clients (which would be unusual), we have a library of testimonials for you to page through. Feel free to ask for more if you need them.

One marketing company for your entire career!

This one may not get you excited right now, but wait until you have four or five projects going on, all at the same time! Wouldn't it be nice if there was one company that could handle your website, your optimization, a mail campaign, and maybe a radio campaign in the future? What if you had a company at your disposal that could blend your designs, orchestrate your deployment, and coordinate all of your promotions? That's what NPI is. That is what NPI does. When we started New Patients, Inc. our vision was to be a dentist's marketing firm from startup to retirement. We are happy to say that our vision is also our day-to-day reality.

Conserving Marketing Budget Resources ($'s)

We can conserve costs by producing in bulk. We can conserve costs through skilled negotiation with media outlets and proper media analysis. We can re-allocate underperforming media to performing media more quickly. There are dozens of ways NPI can help conserve your marketing dollars.


There are literally hundreds of ways you can use your marketing dollar to promote your practice. Unfortunately, many are more useless than useful! Many dentists needlessly waste a LOT of money trying new things. Identifying emerging media and testing them for cost effectiveness and predictability is part of what NPI does. We are always looking at new and innovative ways to drive dental consumers to client practices. So when you hear about some cool new way to promote your dental practice – check here first. There is a very good chance we've done it, we have measured it, and we have a predictability index on it.

How can I learn more?

Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Attend a Marketing Summit




New Patients Inc.
4966 S. Rainbow Blvd.,
Suite 110
Las Vegas, NV 89118

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(866) 336-8237


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New Patients Inc. - Dental Marketing 

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Dental Advertising Services - Dental Website Marketing Company - Dental Practice Marketing Agency


New Patients Inc (NPI) is a full service dental marketing company for dentists. The company provides dental marketing services to dentists exclusively.

Providing dentist marketing services since 1989, New Patients Inc (NPI) has become the go-to dental advertising company for hundreds of dentists in the US, Canada, Australia, and the United Kingdom.

As a full service dental advertising agency, the company provides a wide array of products and services, for both online dental marketing services as well as all offline dental marketing services.

The company provides world class internet dental marketing services, dental website design services, web video marketing, search engine optimization services, Google Adword campaign management (NPI Command), dental patient online scheduling through the LocalMed Connect online scheduling app, dental practice online review generator (NPI Crusader), dental practice online reputation manager, internal dental patient communication automation (NPI Crusader +), and Dental Web Content, which is an online dentist advertising library.

The company complements their skills as a premiere online dental web marketing agency, with a proven history of stellar offline dental office marketing service results. Their dental practice marketing clients will tell you; “We get higher than average quality new dental patients.”

According to company president, Mark Dilatush: “Successful long term dental practice marketing services cannot be limited to just online or just offline.  In order for a dentist client to compete long term, they have to deploy the proper mix of both. Online and offline disciplines feed each other. New Patients, Inc is strategically positioned in the dental advertising services space, as the only dental practice marketing company to do it all and do it all VERY well.”

When asked how they became one of, if not the largest dentist marketing agency, Mr. Dilatush responds: “We got to where we are today, based largely on our profit model. Our profit model requires a client to be with us for 5, 10, 15 years, in order for the company to grow. This kept us keenly focused on refining the results our clients were getting. By focusing on client results, we grew. We never wanted to be just an internet dental marketing agency. My goodness, there are 1000’s of those out there. More pop up every day. While dental web marketing is absolutely one of the three pillars to long term success, it is but one of three pillars. We wanted to be the dental office marketing company which a dentist can utilize from year 1 of their practice, until retirement.”

Dental office advertising can be handled by an owner dentist, without using a dental office marketing agency. But, there are many benefits of having a dental office marketing company, rather than doing it yourself.

With that said, New Patients Inc (NPI) does help the do-it yourself dentist. The company provides live and recorded marketing seminars for dentists called the Dental Marketing Summit. Their marketing books for dentists are available as a free download from their website. Their dental practice marketing book is called Unlimited New Patients, Volume 3. The company also supports the do-it yourself dental advertising dentists by providing ala carte software products and services. The company provides dental office call management training, dental practice online scheduling software, NPI Crusader integrated dental review generator and manager, along with their online library Dental Web Content. Among other things, their Dental Web Content product provides the do-it yourself dentist with a library of dental website video marketing content.

A dentist doesn’t have to hire a dental marketing agency, to learn from and gain an advantage from what a dental practice marketing agency like New Patients, Inc has learned, over the last three decades. Dental office marketing is best delegated to a GOOD marketing agency for dentists.