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“I could not be happier with my NPI mailing campaign. I was EXTREMELY nervous to sign on with them. I hadn’t even owned my practice for a year and so I was hesitant to put much towards marketing. I also bought in a small, rural town and wasn’t sure my patient base would be receptive to mailers. Plus, you hear that everything should be geared more towards the internet. Well, I couldn’t have been more wrong. I’ve only had 2 or 3 mail drops and the response rate has been INCREDIBLE! I’m actually already having to expand my office by two operatories and my office administrator had to buy a hands-free headset because the phone rings off the hook. Partnering with NPI has been one of the best business decisions I have made so far!”
“We took over a practice from a retiring doctor in late 2006. One of our challenges was to earn the trust of the people in the community. We hired New Patients, Inc. to help us. We started with a mail campaign and some other projects. At first I wasn’t too sure how the designs, deployment and the overall marketing plan would go. I thought my ideas were better! Well, I was wrong. I followed NPI’s advice and in a very short time our office was filled with good new patients.
It is now 2018 and we are still happy NPI clients. My advice to colleagues: get NPI on your team, listen to them and market like crazy.
I was having a hard time developing and projecting the right image for my new practice and keeping consistent new patients seeking comprehensive quality dental care. I needed a defined marketing program instead of the hit-or-miss one currently in place.
I called New Patients, Inc. and we started with a direct mail campaign and some internal marketing. At first I was very skeptical and fought Howie and Mark all of the way about the design. I was looking for razzle dazzle and this had a homey look to it.
What was with the goofball family on the front cover? They assured me that ‘we know what we are doing’ and ‘you don’t have to like it, you’re not our target’ and ‘trust us,’ so I did.
My office was swamped!!! We saw 80 new patients in seven weeks. The phone still hasn’t stopped ringing. We have April, May and a good bit of June filled with new patient appointments, at last count 170 seen or scheduled new patients since the mailer, but the calls haven’t tapered off yet so my count keeps changing. I had to hire another full time assistant this week. I have gotten calls from people who haven’t seen a dentist in 20-30 years.
What the heck was IN that mailer?
All I know is that the patients love it. Maybe these NPI guys do know a thing or two after all.”
“We are very pleased with the success of our NPI campaign and have renewed for another year. We started in 2009 and it’s now 2018.
We feel that the quality of patients we are receiving is very good. We are in an area that grew tremendously before the economy turned down. We seem to be reaching a large number of those folks who are new to the area. The campaign is attracting retirees from Eastern US and California coming here for our beautiful weather and lower cost of living.”
“When my partner came into the practice it became apparent that we weren’t busy enough to keep us both as productive as we wanted to be.
I had some experience with several dental marketing companies through DentalTown. After some research we decided to give Mark Dilatush at New Patients, Inc. a call. I have known Mark for many years through DentalTown. In fact, I have known Howie as well . . . being a young stud on DT back in 2000, graduating from dental school and opening a scratch practice, Howie sent me his marketing books – great guy that Howie Horrocks!
During the conversation with Mark we were both impressed with his candor and instant research recollection. We felt like NPI would be a good fit for us. Since our expertise involves teeth and not marketing, we felt it best to pretty much go with NPI on how to deploy the campaign.
It is now 2018 and we are still tremendously happy with the response and with the New Patients Inc. team.”
Dr. Ushma Patel and her husband Tony opened their suburban Atlanta practice just two months after 9/11. They were surrounded by well-established practices and so faced an uphill challenge. Their story is best told in Dr. Patel’s own words.
I have enjoyed working with you and your company for these last several years. You do what you say you’re going to do and in this day and age that is key. I appreciate having the opportunity to share my experiences with New Patients, Inc. with my colleagues.
Every year since we have started with NPI we have reached our yearly goals. Our revenue doubled from 2003 to 2004 and tripled in 2005. Now it’s 2018 and we’re still with NPI.
The quantity of new patients wasn’t our only goal. We wanted good quality.
Conclusion: If we had not done this marketing program we would have not gotten the accelerated growth. The practice may have become stagnant as more dentists flocked to the area since we opened our doors. So THANK YOU Howie and the whole NPI team for helping us to get on our way when we needed it the most! We look forward to many more rewarding years to come.”
“The campaign that NPI put into place back in 2003 is still to this day (2018) working well. They update it for us about every 10-12 months. It is continually producing more quality new patients than any external marketing we have ever done, and these NPI patients refer their family and friends to our office.
I am sure glad I have NPI on my team!”
“I’m glad I listened to the excellent advice from Rod Kurthy in my early days on DentalTown. My contact with Howie Horrocks and the staff at NPI has been instrumental in helping me to achieve the numbers of NP and production figures needed to make my move a success. They know their marketing! Thank you New Patients, Inc.!”
“I’ve been with NPI since 2005 and it’s now 2018.
It’s turned out to be the best marketing decision I ever made.”
“I was as gun shy as they come about marketing. I had just shelled out over $16,000 for a direct mail campaign with a major company. It failed miserably. It wasn’t that their campaign didn’t generate calls – it did. But the patients weren’t at all what I’d call quality.
Let’s just say I wasn’t chomping at the bit to have THAT experience again.
But I talked with Howie Horrocks at a DentalTown meeting a couple years ago. This led me to talking with Mark Dilatush and that led me to have hope again that marketing might work for me.
My results: High quality new patients started showing up right away. Not huge numbers of them, but they were WAY better patients. I even dropped Delta and lost at least 30% of my patient base but my ROI went up! The patients coming in from the NPI mailer are pre-sold and excited to be in my practice. Yes, I said excited – as I am now!”
“I initially chose New Patients, Inc. to handle my marketing because I wanted true professionals dealing with this so I could focus on managing my business.
And that’s what I got with New Patients, Inc. Before NPI’s campaign I was averaging 25 – 30 new patients per month. Now the average is 35. So there has been a noticeable increase in quantity. But the REAL improvement has been in the quality of the new patients.
I also love that I can call NPI and make alterations, changes, additions to my campaign, and know that they will do it right and make it happen quickly. It’s a MAJOR weight off my mind knowing that my advertising is done professionally, and is based on research in the dental industry, rather than just someone with training in marketing.
I get a lot of compliments from my patients on how nice and appealing my ads are. That has to be an indicator that things are working the way they should. The practice is going really well. I have a superstar group of gals working for me. The last 6 months have been some of the best in my career in terms of production and profit margin.
It’s now 2018 and I’m still with the NPI team!”