Internal Marketing

New Patients, Inc. promotes dental practices in all viable mediums that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

What is an internal medium?

An internal medium is any opportunity we have to do two basic things: educate the existing patient of the benefits of all of the dentistry you perform, and accentuate the process of turning patients from inactive advocates/referral sources into active advocates/referral sources.

How much of my annual marketing budget should be devoted to internal mediums?

Our most common recommendation is about 5% of your annual marketing budget. There are almost limitless things NPI can do to help a dental practice get more from their existing patient base, but you don't have to do it all in one budget year. A steady and consistent application of a small portion of your annual budget is really all you need.

What should I expect if I apply some of my budget to internal promotion?

We typically see a slow, steady increase in existing patient referrals along with a heightened awareness among your existing patients. It is quite common for us to receive reports that existing patients are coming in for their re-care visits asking about very specific dental treatment.

Does the improvement happen quickly?

No. Proper application of internal promotion is something that consistently generates very small volumes of great patients. And, as you can see above, internal promotion doesn't cost a lot of money. Any time you have a combination of generating great new patients for not a lot of money – the volume of new patients it generates is secondary. Even if internal promotion only generates 2 additional new patients per month and 2 additional procedures each month – the short and long-term ROI is outstanding because of the low implementation cost.

How can I learn more?

Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Attend a Marketing Summit




New Patients Inc.
4966 S. Rainbow Blvd.,
Suite 110
Las Vegas, NV 89118

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(866) 336-8237

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Internal Marketing For Dental Practices - Dental Marketing Agency

New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail  marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive  website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising. Our online services have expanded to include LocalMed Online Scheduling (LocalMed Connect) and Dental Practice Online Review Generator & Manager (NPI Crusader).