New Patients, Inc. has a world-class internet division. Here, we share our thoughts as you consider which company you will choose to build and manage your future internet marketing strategy. Feel free to check out the Website, SEO & Social Media links as well. They are all related to internet marketing.
The benefits of having a properly done video series on your website are statistically clear, justified, and easily duplicated. The benefits are: increased website visitor conversion to new patient phone calls, and increased strength elements on your site that help gain search engine ranking position.
You are looking for a dentist near your home. You Google [dentist town name]. There are five or six obvious dental office links for you to look at. You look at each one. Hmmm. Which one should you choose?
You just witnessed what every dental consumer goes through when choosing a dentist on the internet. Every dental website has the same basic text, a gallery of before and after photos, and a bio of the doctor. Big deal, they all look the same! How are you supposed to choose one? What's missing? What does the dental consumer need to make a decision?
Size, fonts, colors, logos, text, pictures, and even audio don't hold a
candle to video when it comes to establishing trust and respect with the
dental consumer. Think about it. In the scenario above, if just one of those
dentists on one of those five websites had a properly done introduction of
themselves and their most marketable attributes – the dental consumer would
have chosen them over the other sites.
The very first thing you have to establish with any dental consumer is trust and respect. If you don't have that, nothing you say or tell them is going to sink in. But if you can crack the trust and respect barrier, you just tipped the scales heavily in your favor! If you are in a competitive dental internet market – First Impression Video is your trump card.
No! Improperly produced video can actually hurt your chances of gathering more phone calls and certainly hurt your chances of improving your search engine ranking. There are four mission-critical components of a properly done website video that are very difficult if not impossible for dentists to duplicate on their own. They are: proper scripting, proper direction, proper editing/compression, and proper embedding. This is why, if you really want to add video to your practice website – have New Patients, Inc. handle the entire process.
If you want NPI to review your website for a potential First Impression Video Series, click here. Send us some basic information about your practice along with your existing website URL. We will get back to you promptly with our thoughts/recommendations.
Custom Branded Video that is optimized for desktop and all mobile devices. Click here to view a sample.
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
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New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising. Our online services have expanded to include LocalMed Online Scheduling (LocalMed Connect) and Dental Practice Online Review Generator & Manager (NPI Crusader).