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High risk marketing medium billboards yellowpages

High-Risk Marketing Mediums – Billboards & Yellow Pages

In our third and final posting in our series on high-risk marketing mediums, we will be reviewing the use of billboards and Yellow page ads …

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Digital marketing metrics - stop flying blind

Do you know if your marketing efforts are paying off? Stop Flying Blind!

Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If …

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Dental Marketing Mediums: Television

Part two of our blog series on high-risk marketing mediums covers television. Similar to what we discussed during the first blog posting of this series, …

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High-Risk Marketing Mediums - Radio Advertising

High-Risk Marketing Mediums – Part 1: Radio

Mass mediums: will they bring the teeming masses to YOUR practice? This is the first in a three-part blog series on the topic of high-risk …

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Managing Your Online Dental Reputation

Managing Your Online Dental Reputation

**Full Disclosure** We (NPI) have a product called NPI Crusader ™ which handles this aspect of our client marketing plans. What follows is not a …

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Wildly Successful Marketing Dentists

The Habits of Wildly Successful Dentists

In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have …

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Dental Fraud - Are you at risk?

Dental Practice Fraud – Are you at risk?

Special Guest – Dental Practice Fraud Examiner Susan Gunn It may be hard to believe, but three out of five dental practices will experience some …

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Moderate-Risk Dental Marketing Mediums

Moderate-Risk Dental Marketing Mediums

Using Print Media as Part of Your Dental Marketing Plan Print media can mean almost anything that is physically held and read by consumers near …

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Dental Insurance - A Marketing Medium

Fanning the Flames – Dental Insurance

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there …

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Low Risk Internal Promotion

Internal Promotion – A Low Risk Marketing Medium

As part of your dental marketing strategy, there are multiple marketing mediums that can be utilized when it comes to promoting your dental practice. Like …

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