Figuring out what works and what doesn't work is an extremely expensive and exhausting process. If every dentist in the country were to duplicate the testing and tracking we have done – you'd all be broke! NPI has been testing (using our own money – not client money) every conceivable variable in every promotion medium in the US and Canadian dental markets, since 1989. We also commission (pay for) completely independent, professional, large-scale consumer research on a regular basis.
The simple answer is – reduced risk. Reduction of risk means your marketing budget will generate more – more of the time. You win!
Beyond a shadow of doubt, we have proven that there are "segments" in the dental consumer market. Most dentists think everyone wants a deal – not true! Are there patients out there that would choose a healthcare provider based primarily on price? Sure there are. But are there also new patients out there that would never choose a healthcare provider based primarily on price? Absolutely! The top half of the dental market is the most difficult to attract. This is the portion of the dental market that requires all of that research, testing, and statistical analysis. When you are able to consistently attract them, it ensures up to twelve times the long-term return on your investment.
Building a rock-solid reputation in dentistry as a marketing firm is not easy. It takes hard work, consistent results for clients, a lot of time, and a lot of integrity. There are, simply, no shortcuts. If you don't already know one of our clients (which would be unusual), we have a library of testimonials for you to page through. Feel free to ask for more if you need them.
This one may not get you excited right now, but wait until you have four or five projects going on, all at the same time! Wouldn't it be nice if there was one company that could handle your website, your optimization, a mail campaign, and maybe a radio campaign in the future? What if you had a company at your disposal that could blend your designs, orchestrate your deployment, and coordinate all of your promotions? That's what NPI is. That is what NPI does. When we started New Patients, Inc. our vision was to be a dentist's marketing firm from startup to retirement. We are happy to say that our vision is also our day-to-day reality.
We can conserve costs by producing in bulk. We can conserve costs through skilled negotiation with media outlets and proper media analysis. We can re-allocate underperforming media to performing media more quickly. There are dozens of ways NPI can help conserve your marketing dollars.
There are literally hundreds of ways you can use your marketing dollar to promote your practice. Unfortunately, many are more useless than useful! Many dentists needlessly waste a LOT of money trying new things. Identifying emerging media and testing them for cost effectiveness and predictability is part of what NPI does. We are always looking at new and innovative ways to drive dental consumers to client practices. So when you hear about some cool new way to promote your dental practice – check here first. There is a very good chance we've done it, we have measured it, and we have a predictability index on it.
Feel free to give us a call at 866.336.8237
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New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising.