Testimonials

California Dental Association - Anaheim – 3.8 out of a perfect 4.0 score

"Howie and Mark are the only speakers we have on our program who are asked back year after year. Always fresh, innovative marketing ideas backed up by 17 years of observing trends in dental marketing..."

Drs. Kathy Frazar & Tom Hedge – Meeting Planners – Academy of Comprehensive Esthetics

“Howie & Mark pack the house and keep everyone on their toes.  Everyone that attends our events leaves with a VERY clear picture of changes they need to make when promoting their own practice.”

Ms. Jacqui Lyman – Meeting Planner – Staff Driven Practices

Featured Programs

"Unraveling the Mysteries of Marketing/Promoting Your Dental Practice"
This presentation starts out with audience participation and discovery. The audience will quickly realize that everyone there is really challenged by the same basic principles. From there, Howie and Mark share the foundation principles of establishing a solid marketing plan for any dental practice. Once the foundation is set, attendees will learn the top 10 mistakes most dental practices make when promoting their practice along with “why” those mistakes are so common. After learning how to avoid those top 10 mistakes, attendees will learn which marketing mediums to use, when to use them, how to use them, along with quite a few examples of what works, what doesn’t work, and most importantly – why. 

"Your Practice Website – Getting it to pay off Big Time!"
There are thousands of dental websites on the internet. Thousands of dollars have been spent building and maintaining each one.  Few however, return even their initial investment. This is NOT a presentation on website design or search engine optimization filled with technical jargon. This IS a presentation about what dental practice websites REALLY are. Dental websites are absolutely the BEST secondary marketing medium available to dentists. Attendees will learn how to drive local website traffic, how to instantly see the results, and especially how to turn those “visitors” into first appointment phone calls. 

“Direct Mail – The cornerstone and foundation”
Although very important, there’s a lot more to a successful direct mail campaign than just the design. Horrocks and Dilatush will completely dissect every facet of a successful direct mail campaign for the audience. Attendees will learn what proper budget allocation, proper volume, proper targeting, demographic barriers, proper geography footprint, proper design elements, proper medium progression, and assist those in attendance with what to expect from their own mail campaigns. 

Are Howie & Mark Available?

Click here to email Howie & Mark about presenting at your next meeting or you can call 866.336.8237.

Previous Engagements

Either together or separately Howie and Mark have given presentations at the following meetings:

• California Dental Association Annual Meeting
• South Carolina Dental Association Annual Meeting
• American Academy of Cosmetic Dentistry Annual Meeting
• Academy of Comprehensive Aesthetics
• DentalTown Extravaganza
• Millennium Dental Technologies
• Dental Resource Alliance Annual Meeting
• Dr. Tom Orent's 1000 Gems Seminars
• Dr. Michael Melker's Occlusion Seminars
• Dr. James Boyd's NTI Occlusion Seminars
• The Second Annual New Jersey State Forum on Dental Practice Management and Marketing

Read & Listen to Howie & Mark

   Dr. Tom Giacobbi, Editorial Director for DentalTown Magazine, interviews Howie and Mark - Click here to listen
   Jay Geier of The Scheduling Institute interviews Howie and Mark - Click here to listen
   New Patients, Inc. Marketing - Experts See New Patients in Your Future (Dental Town, January 2007) - Click here to read the article