"Hi Howie,

You and I did business together in 1997 – 98 after I attended Farran's seminar. Thanks to you we instantly began having over 100 NPs a month. We just finished '02 with 101 average!”

Jim Hales, DDS

“I've read your books about 5 times and actually put into practice many of the projects that you write about. The results have been fantastic! Your referral idea alone has made me 500 percent return on investment. I made my business cards the way you said and I send them out in every piece of mail. I've attracted lots of patients that way and it was practically free. I have a direct mail piece I put together based on your ideas and that gives me a great response too. I also put into practice your ideas about turning my suppliers and others I do business with into patients. This has worked out very well. I also changed my sign the way you said to and now I get patients from that where I got none before.

For many years I made outside investments in the stock market and real estate. While those have generally done well I never really considered investing much into becoming a good marketing person for my own practice. I overlooked the best investment I had – my own practice! Your books got me focused on building my practice through cost effective marketing and it worked. I'm actually confident now that I'll be able to retire even ahead of schedule. Oh and another side benefit is that practicing dentistry is now enjoyable, where it wasn't before. Thanks so much!”

Eric Garcia, DDS

“Ted Turner states that the secret to his success is: ‘Early to bed, early to rise, work like hell and advertise.' In short go out and get new patients. Get a book called ‘Unlimited New Patients' by Howie Horrocks."

Bill Dorfman, DDS

“You know why everyone loves these NPI guys? Because they give. They give of themselves freely. Seriously, they share so much with no intention of sales, but only to help.”

Tim Hale, DDS

"I just listened to Mark. I've heard several marketing groups work with clients before. Mark just blows them out of the water. He knows dentistry, demographics, and marketing. He listens, he talks. He's clear and upfront. He had much info prepared with almost no notice. Get online take the survey and talk to him. Whether you proceed or not it will be WELL worth your time!"

June Darling, PhD

"I have used Howie Horrocks and NewPatients Inc. for the past 2 years with great results! We use a brochure type mailer to households with incomes over 75K. Mail 6500 each month. ROI consistently @5:1. Attracts really good people too! They designed the piece for me.

I practice in a suburb of Chicago with a lot of competition from other dentists and a growing number of HMO and PPO's. Being fee for service, this creates a bigger and bigger challenge each year.

Customer service is excellent! I don't think you could find easier folks to deal with."

Tom Ryan

"I'm so glad I took your advice. I've steered my practice away from managed care and toward a fully esthetic practice. I believe you, Dr. Farran and some others are dragging dentistry (kicking and screaming) into the 21st century. Thank you!"

LLK, DDS

"I've never had an $80,000 month before - and in November no less! This happened because I sent my patients ONE letter I got out of your book."

Nelson Clements, DMD

"I've used just 2 of the projects in your book and they've already turned my practice around. I can't wait to see what happens when I try the rest."

DS, DDS

"I've never seen so many great ideas on getting more patients. The project about turning your slow times into busy times is worth way more than the price of the whole book."

JC, DDS

"New Patients Inc. has taken away all of our stress. Now when I have anyone at all contacting me about wanting me to advertise with them, I just refer them to NPI, who asks all the right questions, evaluates the offer, then let's us know.

If we say Go For It!, they do all the work to get it going. No-brainer if you ask me."

Kent Smith, DDS

"I wouldn't worry about how the marketing will be perceived, we did that for a little bit, but to be honest, the target market loves the idea. I can't tell you how many people have positively commented on the work that New Patients, Inc. has done for marketing - it was a GRAND SLAM home run!!!

GO FOR IT...Did I mention we did over $45,000 in our first full month??? and our second month is lining up to be around $60,000?"

Athena Graves, DDS

"I've been marketing my dentistry for 20+ years... I thought I knew what should and shouldn't be in a brochure. Come to find out, every practice is different as are our marketing needs.

I'd recommend you contact Mark or Howie with New Patients, Inc. www.newpatientsinc.com and let them create a brochure specifically for your office and needs. They do it all...design, layout, print. It's a no-brainer."

Marvin Berlin, DDS

"Howie,

It's great to hear from "the man." I think about you every time I do marketing. How would Howie say this? What is the benefit? You are the best!"

Craig Carlson, DDS

"I'm feeling a bit puffed up after a new patient from an NPI mailer today scheduled $20K worth of work, and couldn't care less about insurance or financing. This was part of her appointment note today: "This pt is very nervous knows that she has many problems got a mailer and eventually prompted her to go to web, which she loves!!!" Incidentally, she got the mailer 6 months ago, and held onto it. So I bow to the NPI masters who have always told us this is what people would do."

KS, DDS

"Five more brochure patients called and scheduled today (and it's barely even noon yet)!

We do keep track of our new patients and the sources they came from. I usually use an average np value to calculate ROI (It's out of date, but last time I ran it, it was $1886).  Our problem now is going to be scheduling these patients while still allowing for treatment & hygiene time for our existing patients-a very nice problem to have.

Thanks for the great work. We're just getting started!

Jay Nelson, DDS

"Howie, you're one of the few good guys in your field. I'm very lucky to have had dealings w/ you. As my practice grows, I hope to be in a position to really grasp all the full range of services you offer dental practices."

Michael W Davis, DDS
Smiles of Santa Fe

"Hello Everyone!!

This is a long time coming. 

We wish to express to you our sincere thanks for creating such an outstanding brochure. The health fair was a success.  There was another dental practice there but guess what?  Their brochure, well... what can we say? You work with the best, you get the BEST!!

To the very end, you were all professional, patient and expedient. It was a bit hairy towards the end trying to meet the deadline, but, you came through and the final product is even better than what we had imagined. We look forward to the mailer that will go out shortly. We have already booked 2 patients for July 11 - our grand opening!"

Nelson Wong, DDS and Audri Tsea, MBA

"I just wanted to take a minute and thank you so much for all the great work you and your team have done for me. We opened our doors October 8th (today is December 12th) and we now have a patient count in the 680's. We are also doing radio which has been very effective also, and a full page yellow page ad (which only has been out 3 weeks). The ROI has been huge with your direct mail piece. Thanks to you I have a thriving practice and have hired 4 full time employees and my wife. Let me know if there is anything I can do for you in the future. I look forward to many years of partnership with NPI."

Sincerely,

Todd Gentling, DDS

"The marketing campaign designed by Howie and his team at New Patients, Inc. has been incredible in building a practice. I started from scratch nine months ago, and now have 1000 patients. In particular, the response to the yellow pages ad has been overwhelmingly successful!"

Kate Paulson

"I'm most pleased with the success of the piece you've put together for me. We grossed 70K last month, up from 32K. I will continue to sing your praises to anyone who asks and to many who don't."

William Wyatt, DDS

"Thanks to you I now average 50 new patients per month - ALL fee-for-service. You truly ARE America's Dental Marketing Guru."

Rodger Kurthy, DMD

"I've told hundreds of dentists about your books. They love them."

William Dorfman, DDS

"We had a phone call today from a lady who said she received the mailer today, and called immediately. She wants her smile to look just like the one in the mailer.

I think it was Mark who said the real return comes after 15 months of a robust marketing campaign. Well, we are in our 15th month after starting with you guys, and I will personally produce (as of today) $68K more in a month than I ever have."

KS, DDS

"This is the best book on dental marketing I've ever read - by far."

Patrick Wahl, DMD, MBA, Office Magic Productions

"I can't even begin to tell you how many people constantly email me to ask about marketing their practice. In all my years in dentistry there are only a handful of people that I would trust with something as vital as marketing my practice. Those people really understand the methods to be used in attracting excellent patients to my practice.

One of these people is Howie Horrocks. I remember getting my first copy of Howie's book, Unlimited New Patients, and reading it cover to cover the first time. It was that good! I couldn't put it down!

Well, for years I've been asking Howie if he would speak at one of our meetings and for years he's been telling me he's not a public speaker. I told him, I DON'T CARE, just get up and tell people what you do and how you do it! Well, he finally listened and got a great sidekick, Dr. Rod Kurthy (of Deep Bleaching Technique fame) to help him along. Rod has used Howie's principles for marketing his practice for years with tremendous success."

Mike Maroon, DDS

"Having been ‘around the block' a few times in terms of dental marketing, I can honestly say you are the most creative mind in marketing for modern health professionals that I have had the pleasure of knowing and working with."

Jeff Prager, DDS

"This book is awesome! We can add 8 new patients a month right away. We can use these projects for the next ten years and still not get all of them done!"

NC, DDS

"I can't tell you how happy we are. You've made all the difference in the world. I'm experiencing a great deal of ‘practice stress' relief because things are going so well."

Dr. JC

"We are going on our third year of using Howie and the group. They do a very professional and effective job, even for me in the sticks."

Mac Lee, DDS

The King of Marketing, Howie Horrocks, will be speaking at our next seminar. He has written numerous books on marketing and has his pulse on what works and what doesn't in the current arena of dental marketing."

Mike Maroon, DDS

"Two years ago I bought your both books: Unlimited New Patients... and More Unlimited New Patients. These books have changed my practice although here are different social and human conditions. So Poland is a quite different country than US."

Dr. AS

"I get more phone calls at my office from "practice management experts" & "marketing specialists" than anyone might imagine. Almost all are incompetents at best, & usually mostly swindlers.

Anyway, two weeks ago, I received yet another cold call from a certain company that wanted to sell me something. I declined. He then wanted to know if I had done any marketing. I stated I had. He then asked the name of the company.

I replied, "Howie Horrocks of New Patients, Inc." CLICK!!! He instantly hung up the phone. That quickly ended any possible discussion & I went back to work.

This definitely says something about this industry that markets to (preys upon) dentists. Howie's name is absolutely a known element in this world. The guy didn't even say "Good bye." The guy didn't say, "Howie's a competitor, & I respect his work." He didn't say, "We offer a slightly different service to Howie's firm, & I think we may be of help." He didn't say a darned thing.

He just instantly hung up the phone, when I mentioned, "Howie Horrocks." They either can't or won't compete with Howie."

MD, DDS

"I always believed that YP ads did not work for me. This year (after reading New Patient Inc's books) I decided to change my ad. Guess what? 39 calls last month alone. We had 4 today. It's amazing. Oh ya, my ad is only the size of a business card."

JS, DDS

"Just sold a $7200 case based on the mailer program!! That feels good!"

LJ, DDS

"Ya'll will be happy to know that today (the first work day they could call....) we received 16 calls and 7 scheduled. The others were lookie-loos or tire-kickers (do you take DeltaCare?...that kinda stuff). Phones rang NOTICEABLY more today! Thanks to all of you for a great job!

Everyone who's seen the ad says "Wow!" very classy looking."

Dan Quevedo, DDS

"I wanted to write and let you know that our mailer went out last week for the first time and the response has been amazing. The phone has been ringing like crazy. We have been very impressed with the brochure."

Rodney Chowning

"Patient flow IS cash flow. Howie knows what he's talking about. There's an entire education about new patient marketing in this book. It's indispensable."

Howard Farran, DDS, MAGD, MBA

"Howie is THE MAN. He's got a great overview of what actually works, in a wide variety of demographics. He's got a number of systems to put in place, that have a proven success."

MD, DDS

"I wanted to let you know that I have been thinking about you and wanting to thank you (and Rod) again so much for all your help!!! My production since I started with the advertorials and mailers has more than doubled in one year!! I'm just shy of the 1M mark this year!! But hey, two years ago and before I was around 475. Last year I did 585!!! Now I'm in the process of building my dream building (actually right now it's a bit of a nightmare) and practicing the way I would like to practice. THANK YOU!!!"

Dolores Baran, DDS

"Howie,
You are the real deal. I am getting on my feet pretty quick and I will call you. Your book is one of the main reasons I am progressing so well. Talk to you soon."

Joseph Sparrow, DDS

"The Yellow Pages ad you did for us is working like crazy! MUCH better quality patients than we were getting with our old ad. And what's even better is because you recommended that we downsize our ad we are saving $2000 per month just on that yet it's producing more than the bigger ad did. We are currently 200K over what we did last year and it has a LOT to do with that ad! - Thanks so much."

Jay B., DDS

"If you're a dentist and you don't have this information, just tattoo the word ‘LOSER', across your forehead!"

Howard Farran, DDS, MAGD, MBA

"Ok, so the ad hit what, 3 days ago?  We have been getting some good calls each day.

Whatever it is that you do differently, it works."

Lance Timmerman, DDS

"NPI rules!"

Kent Smith, DDS

"I'm a marketing nut. I got my degree in Marketing and Management, then went to dental school. I mean I REALLY enjoy it ....

But, what pays the bills is me turning a bur, NOT me laying out an ad.

I've hired Howie and Mark. It's a no-brainer. More new patients (by the way, we had 237 new patients in November). More family time.

Check out the December 2006 issue of Dentaltown Magazine on page 85... If you have any specific questions, give me a shout."

Marvin Berlin, DDS

"Greetings Howie,

Howie you made your own luck!!  I was just simply honored to have someone like you to refer dentists to. You are a class act, and everyone I have ever spoken to says the same thing!"

Howard Farran, DDS, MBA 

"Through the years of marketing my dental practice I quickly learned which people were telling the truth and who was full of you know what! There are a handful of people who I would listen to regarding marketing a dental practice in today's ever-changing world economy. Howie Horrocks and Dr. Rod Kurthy are two of them and that is why we begged them to come to our meeting to share their information. I've been after Howie for years to speak, but he was too nervous to do the thing all by himself. So, he went out and got Rod, who's marketed for years and has a BOOMING practice in California, to speak with him. Together with Howie (author of the fantastic books Unlimited New Patients I & II) they have a terrific presentation.

Their presentation alone will be worth countless income to you in the future!"

Mike Maroon, DDS

"Howie Horrocks is without doubt one of dentistry's top marketing experts. His book Unlimited New Patients demonstrates a myriad of tasteful ways to generate more new patients than you ever thought possible. Put Howie's ideas into action.. and add a few new phone lines!"

Richard Madow, DDS, Author, The Richards Report

"I used to tell dentists if they didn't have Howie's first book, Unlimited New Patients, they should tattoo the word ‘LOSER' across their foreheads. But if you don't have Howie's NEW book, More Unlimited New Patients, well - what you should tattoo on your forehead isn't printable."

Howard Farran, DDS, MAGD, MBA

"How does he DO that? Howie Horrocks has once again come up with MORE new ways to get MORE Unlimited New Patients! While most of the good copywriters give you just enough to realize you need THEIR services, Howie lays it on thick with Gem after Gem of how to bring TONS of new patients herding into your practice. Overflowing with letters, ads and the EXACT wording he creates for his private clients, Howie just about GIVES this stuff away. Hundreds of cookbook answers to ‘how can I fill my reception with excited-delighted new patients?' And all for less than the very FIRST new patient's exam and prophy! Howie, the profession OWES you a BIG thank you!"

Dr. Tom Orent, 1000 Gems