New Patients, Inc. has a world-class internet division. Here, we share
our thoughts as you consider which company you will choose to build and
manage your future internet marketing strategy. Feel free to check out the
Social Media &
Web Video links as well. They are all
related to internet marketing.
Having a great website is only the beginning of your journey toward effectively promoting your practice on the internet. Like many journeys in life, the first steps are usually very important. The quality of your website is no exception.
Simply put, a good website drives high-quality new patients to the telephone. Those patients call you to book their first appointment. That is the only true measurement of a good website. Dentists do not ask us to develop the prettiest, the most unique, or the largest/most robust websites. Dentists ask us to develop websites that get their phone to ring! That is where we are focused. Our websites are graphically very pleasing, but they are pleasing with a purpose.
Because NPI knows what the consumer wants to see and hear. Of potentially greater value – what the consumer does NOT want to see or hear. Everything we do here is statistically tested. As an example, on every NPI-designed website, you will see the marketable attributes of our client's practices front and center on every page on every client site. Why do we do it that way? Because the tracking statistics clearly tell us that this navigation method is what the dental consumers want when they visit the website of a dentist. There are literally dozens of examples like this. NPI websites might look different from the basic, canned, normal dental website. There are many reasons why, mostly driven by statistical testing.
In some of the more rural markets in the US & Canada, you may be able to gain position with a website itself, without optimizing the site or adding specific strength elements like social media or video. To be honest though, those market areas are rare. Most dentists are in more competitive internet markets. Therefore, most dentists will want to build a more effective/competitive internet presence. In these cases, who you choose to build, position, and manage your internet presence will be vitally important. The closer you are to a competitive dental market, the more your competition is devoting to the search engine optimization of their own practice website. The NPI internet department gets a big kick out of beating other search engine optimization firms as we drive our client sites higher and higher in ranking. The NPI internet department gets a really BIG kick out of dominating 5 of the first 10 search positions for a client. When we help a client take up half of the real estate on a search engine result page, it warms our hearts!
You may want to plan on optimization (SEO).
You may want to deploy a search engine marketing campaign (SEM or pay per
click). You may want to improve conversion of visitor traffic into more new
patient phone calls, and produce a series of First Impression Videos. Your
market may be the perfect market for a mobile website. You may design
external promotion that can drive mobile website traffic through the use of
QR (quick response) codes.
No matter what your internet marketing future, NPI can build and manage everything for you - all within reasonable marketing budget guidelines.
Most dental websites are ineffective, so don't feel bad. But we do understand that you paid good money for your existing website, and you would rather give yourself a root canal than consider that money wasted. Give us a call. We do have a trade-in program for old websites that might take the sting out of your initial website investment.
really shouldn't consider one unless you already have a great .com website,
consistent traffic, and consistent new patient phone calls coming from your
.com site. Those would be your first priority.
But if you already have those in place (or are on your way there), a very likely next expansion of your overall internet strategy might be a mobile website (.mobi). Why? Sixty-eight percent of the world population now has a mobile account! Surfing the internet via smart phone is growing at a 700% per year clip! Dental consumers are looking for dentists on their smart phones, and if they find your .com site – they'll hate the experience! If they find your .mobi site – they will LOVE the experience. In addition, the search engines recognize mobile surfers and automatically position .mobi sites higher in a search done by a smart phone. There are plenty of reasons to own a .mobi site for your dental practice.
Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
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New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising.