New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.
Yes. No. Maybe!
It might be. Generally, there are two scenarios where a dentist would want to use radio to promote their dental practice. The first is to gain significant, short term familiarity. The second scenario is to continue to expand their existing promotion reach beyond their existing internal, direct response (mail), and print media exposure.
It can be. In general, the closer you are to a major metropolitan area, the harder it is going to be to fit an effective radio budget into a responsible marketing budget. A thorough media and market analysis will tell you if radio is viable in your area. We can certainly help you with that.
In short, everything! All of your primary marketable attributes should be promoted. This requires multiple scripts and rotating those scripts throughout your purchased air time.
If you do everything right (assuming radio is viable in your market), you should expect a slow but steady build of new patient momentum over time. You can accelerate that process by front loading your exposures at the beginning of your campaign (this generates familiarity), but in general, a slow, steady, build toward consistent results.
Feel free to give us a call at 866.336.8237
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New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising.