Print Media


New Patients, Inc. promotes dental practices in all viable media that have proven successful over time. We have years of experience, testing, and statistical data for every medium. We use this evolution of truth to guide our client strategies, designs, and deployment.

Is the print media a potential viable use for a portion of my marketing budget?

Yes. No. Maybe!
Sorry about giving you a wishy-washy answer, but they are true answers. The direct answer to the question is: there is a 62% chance that there is a print media outlet in your market that can be exploited properly to generate a solid return on investment. When you can generate solid results greater than 50% of the time, you have a very viable promotion medium. Most dental practices should consistently allocate a portion of their overall marketing budget to the print media.

What do you mean by print media?

Traditionally, we are talking about newspapers and/or magazines. There are almost limitless non-traditional print media outlets that should not be overlooked as well.

Are there considerations in choosing a particular print media outlet?

Yes! There are many considerations. A few initial considerations would be: subscriber density, subscriber geography, & competitive dilution (other dentists advertising in the same media outlet).

How do I tip the scales in my favor?

Do your homework. Choose the best media outlet(s) first. Plan to dominate your competition (usually in both ad size and design). Carefully track performance using call tracking phone numbers. Review results and either move the budget (if it does not perform) or expand the budget (if it does perform).

How can I learn more?

Feel free to give us a call at 866.336.8237
Have NPI build a free marketing plan for your practice – click here to take client survey
Order our latest book – Unlimited New Patients – Volume 3
Attend a Marketing Summit


 

 


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New Patients Inc.
4966 S. Rainbow Blvd.,
Suite 110
Las Vegas, NV 89118

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(866) 336-8237

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Dental Marketing Print Media - Advertising Dental Practices

New Patients, Inc. is a full service marketing company that works exclusively with dentists to market their dental practices. Our dental marketing services include: print media marketing, direct mail  marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive  website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising. Our online services have expanded to include LocalMed Online Scheduling (NPI Concierge) and Dental Practice Online Review Generator & Manager (NPI Crusader).