Dental Marketing Articles


Internal Marketing Begets Referrals
DentalTown November 2015
By Howie Horrocks and Mark Dilatush

Advertising Spotlight - New Patients, Inc.
November 2015

Social Media - Why all the hype?
TPD Winter 2011
By Howie Horrocks and Mark Dilatush

Surefire Ways to Get In Your Own Way (Rev. 2)
TPD Spring 2010
By Howie Horrocks and Mark Dilatush

Mobile Websites
TPD Summer 2010
By Howie Horrocks and Mark Dilatush

Sure Fire Ways To Get Your Own Way
TPDS Spring 2010
By William Howard Horrocks and Mark Dilatush

Promoting Your Dental Practice When The Economy Slows
The Profitable Dentist
By Howie Horrocks and Mark Dilatush

Offer - Schmoffer!
TPD Fall 2010
By Howie Horrocks and Mark Dilatush

Quality New Patients
Hello! Is Anyone Out There?

Contemporary Esthetics and Restorative Practice
By William Howard Horrocks and Mark Dilatush

Feeling Uncertain?
TPD August
By Howie Horrocks and Mark Dilatush

Ask Them What They Want
Tell Them They Can Get It from You

DentalTown Magazine
By William Howard Horrocks

Effectively Marketing/Promoting a Dental Practice - from a CPA's point of view
By Mark Dilatush

Promoting my practice – What do I do now?
DentalTown February 2010
by Howie Horrocks and Mark Dilatush

10 Proven, Powerful & Simple Steps to Attract More Fee-For-Service Patients
Dental Products Report
By William M. Dorfman, DDS, and William Horrocks

Destroy those common marketing myths
Marketing your practice should come first and forget about reduced-rate coupon advertising!
By Rodger 'Rod' Kurthy, DMD & Howie Horrocks

How I Made Every Mistake In the Book and How You Can Avoid Doing the Same
The Richards Report
By William Howard Horrocks

Buddy, Can You Spare a Patient?
By Thomas Giacobbi, DDS

A Display Advertisement Critique!
"The Advertising Dentist"
By Chris Kammer, DDS

Creating a Marketing Plan to Achieve Your Practice Goals
PEER TO PEER
By Kent Smith, DDS

How to Write a Really Boring Yellow Pages Ad that Nobody Will Notice and Will Get No Results Whatsoever
Dental Economics
By William Howard Horrocks

Your Patient's Stories Can Get You More Patients!
DentalTown Magazine
By William Howard Horrocks

Madow vs. Horrocks
Which new patient marketing works better
- 'smart bomb'or 'carpet bomb'

The Art of Treatment for the 21st Century
By Dr. Julian Holmes

Dental Advertising Agency Names Advisory Board and President
DentalTown & Dentistry Today

Creating THE NEW DENTISTRY
DentalTown Magazine
By William Howard Horrocks

10 Ways to Attract More Fee-for-Service Patients
The Independent Dentist
By William Howard Horrocks

'Unlimited New Patients', and 'More Unlimited New Patients'
By Dr. Julian Holmes, BA SocSci, BDS

Trade Secrets of Corporate Marketing Gurus
The Richard's Report
By William Howard Horrocks

Common Marketing Problems
DentalTown Magazine
By William Howard Horrocks

How to Create a Yellow Pages Ad That Will Actually Cause People to Call!
DentalTown Magazine
By William Howard Horrocks

Marketing Technology
DentalTown Magazine
By William Howard Horrocks

Why People Buy: And Why "Old" Patients are Better Than New Ones
DentalTown Magazine
By William Howard Horrocks

Using the Media to Your Advantage
DentalTown Magazine
By William Howard Horrocks

Want New Patients?
DentalTown Magazine
By William Howard Horrocks

New Patient Marketing: More on The Media
DentalTown Magazine
By William Howard Horrocks

Book Review: Unlimited New Patients
The Farran Report


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Dental Marketing Articles for Promoting Dentists

Dentistry's reputable marketing firm. We provide internal, external, online & offline promotions, marketing software, and total campaign management. New Patients Inc dental marketing services include: Dental Office Call Management Training, print media marketing, direct mail  marketing, dental website design, SEO (Search Engine Optimization), internet marketing, responsive  website design, Internet marketing, online marketing, Social Media Marketing (Google+, Facebook, Blog, YouTube & Twitter), radio advertising, TV marketing, dental web video marketing, dental marketing plans for dentists and radio advertising. Our online services have expanded to include LocalMed Online Scheduling (NPI Concierge) and Dental Practice Online Review Generator & Manager (NPI Crusader).